What is the No. 1 marketing tool if you want your house to sell fast?
Facebook ads? Zillow? Craigslist? Great photos? Drone shots?
Answer: All are good but wrong answer.
Correct answer: Price! I have sold houses in six hours (yes, I said six hours) when the house was priced at market or a scooch under based on my seasoned view of the market. And I have spent thousands of dollars advertising houses that didn't sell because the seller was dreaming. (Past tense. I grew up and got smarter. You have to dream on your own dime....)
Kids, today's buyers are savvy. They have many of the same tools we Realtors have. They have a fairly good idea what a house is worth. And only they know what it's worth to them.
I want my sellers to get the most money out of their homes. However, you have to add the cost of carrying the house to the equation. I had a seller who insisted his house was worth $495,000. I told him the price was closer to $465,000. He was certain and hey, I am not omniscient, so I listed the house at $495,000. Two months of no offers made him not so certain. He then let me price the house. It went under contract the next week for guess how much? $465,000 on the dot! He wasted two mortgage payments being "certain."
I am not omniscient, but I am a good listener. I am not emotionally involved so I can listen to the market is saying. And the market will tell you the price that will get you to the closing table. Every time.
So, you decide. If you want to sell your house fast, price it right. If you want to test the market and can afford it, let's try...and then listen. In real estate, wishful thinking will cost you.
Call, text, email, PM or send a carrier pigeon if you need some help buying or selling your home. I am here for you!
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"Am I glad I was matched with Mr. Blair Humes! My real estate and interpersonal experience would not have been nearly as positive and enjoyable if I was paired with any other agent! He is a classy guy with great real estate and world experience. He has amazing insight into the process that other agents don't have and is very easy going. I felt he genuinely cares about your experience and making sure to honor what your looking for in a property. He was never pushy or demanding. Often, I called upon Blair for input and an honest opinion or evaluation of particular homes. Sometimes I wouldn't even need to ask; Blair is up front and honest about something that isn't quite right about a property or will let you know about negative implications of a property, this attribute is one you will be sure to appreciate. He will support and assist you in searching and finding properties that you may not even know are out there, or are brand new to the market! He would do his best to quickly make himself available to help show a home or property and communicate about questions or concerns I would have at any time during the process and was even available into the evenings. He works hard on your behalf. Highly recommend!! I would be hard pressed to use any other real estate agent for future real estate needs!"