What is the No. 1 marketing tool if you want your house to sell fast?
Facebook ads? Zillow? Craigslist? Great photos? Drone shots?
Answer: All are good but wrong answer.
Correct answer: Price! I have sold houses in six hours (yes, I said six hours) when the house was priced at market or a scooch under based on my seasoned view of the market. And I have spent thousands of dollars advertising houses that didn't sell because the seller was dreaming. (Past tense. I grew up and got smarter. You have to dream on your own dime....)
Kids, today's buyers are savvy. They have many of the same tools we Realtors have. They have a fairly good idea what a house is worth. And only they know what it's worth to them.
I want my sellers to get the most money out of their homes. However, you have to add the cost of carrying the house to the equation. I had a seller who insisted his house was worth $495,000. I told him the price was closer to $465,000. He was certain and hey, I am not omniscient, so I listed the house at $495,000. Two months of no offers made him not so certain. He then let me price the house. It went under contract the next week for guess how much? $465,000 on the dot! He wasted two mortgage payments being "certain."
I am not omniscient, but I am a good listener. I am not emotionally involved so I can listen to the market is saying. And the market will tell you the price that will get you to the closing table. Every time.
So, you decide. If you want to sell your house fast, price it right. If you want to test the market and can afford it, let's try...and then listen. In real estate, wishful thinking will cost you.
Call, text, email, PM or send a carrier pigeon if you need some help buying or selling your home. I am here for you!
Trust eXp Realty and our team of real estate agents to help you find homes for sale or to sell your current home. We recognize the level of service that the mobile consumer demands. You have information. You have dreams. We possess experience, integrity, and innovation. Together we create leverage to make your dreams a reality.
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"My partner and I hired Jake Soteros to be our real estate agent last year after deciding we wanted to invest in the ever evolving downtown Las Vegas housing market. I immediately thought of Jake, since he has been immersed in the downtown scene as a business owner, and also a resident, and definitely has his finger on the pulse! After completing two home purchases over the course of 4 months, having spent the previous 2-3 months searching for just the right properties, I can honestly say that Jake went above and beyond my expectations as a real estate professional! The process of searching for, making offers on, and navigating the contract process can be a roller coaster, to say the least, and Jake's calm and confident demeanor, and his knowledge of the market really helped us to maintain our sanity through some stressful times! And since we travel and work a lot, there were a couple of occasions when Jake acted as a stand-in when we weren't able to be present for an inspection or a repair. I have already referred a good friend that was interested in buying a property downtown to Jake, and she is really enjoying working with him, as well. After our first house closed, celebrating over Mexican food and margaritas, Jake told us that "cheesy as it may sound", he loves helping people reach their goals, and seeing them happy is really gratifying for him :) That absolutely comes through in his work! We are definitely happy, and ready to celebrate that second closing when you are, Jake!"